Translate growth targets into structured pricing architecture across channels, lifting margins while protecting volume and competitive positioning.
15+ Years Pricing Practice
Pricing strategist and revenue governance practitioner with a career built across Simon-Kucher & Partners, Deloitte, and PwC before moving into operational leadership at Allegro, Modivo, and G2A. Advised 60+ companies on pricing governance and margin management. PLN 20M cumulative profit improvement across advisory mandates. Currently Global Revenue Manager at G2A. Masters in Finance and Banking, Warsaw School of Economics. Executive Education in Big Data and Analytics, Kellogg School of Management.
Strategic Impact
Businesses leak margin in predictable places — discount structures without governance, pricing decisions made without data, and contribution visibility that arrives too late to act on. I build the frameworks that stop the leakage. Pricing policy with accountability built in. Revenue management that protects margin while volume grows. Contribution visibility at the level where decisions are actually made.
How I help
I work with commercial directors, CFOs, and PE Operating Partners in businesses where pricing is either undisciplined, inconsistently applied, or not generating the margin the revenue base should support. My background spans consulting mandates across 60+ companies and operational transformation at scale — including the pricing function at Allegro, CEE's largest marketplace, and global margin management at Modivo and G2A.
Specifically:
- Pricing governance frameworks — policy, approval structure, and discount control
- Margin management and contribution optimisation across channels and customer segments
- Revenue management systems that protect margin as volume scales
- Pricing capability deployment for management teams and commercial functions
- PE portfolio pricing diagnostics and improvement roadmaps
What I can help you with
Designing and implementing of multi-channel pricing strategy aligned with business growth goals
Building pricing policy frameworks for e-commerce and B2B organisations
Install clear guardrails on discounting, approvals, and deal structures to stop margin erosion and restore commercial discipline.
Customer segmentation based on willingness to pay
Identify profit pools by differentiating price sensitivity, reallocating value capture toward higher-margin segments without sacrificing scale.
Quantify demand response to price changes, reducing decision risk and increasing EBITDA through data-backed pricing moves.
Implementation of dynamic pricing in e-commerce
Deploy rule-based and algorithmic pricing engines that respond to market signals while safeguarding contribution and inventory efficiency.
Commercial decision making fundamentals
Measure true incremental impact of promotions, eliminating loss-making campaigns and redirecting spend toward margin-accretive activity.
Establishing pricing governance and decision processes
Define ownership, escalation paths, and reporting standards, ensuring consistent execution across regions and preventing uncontrolled price exceptions.
Building or organizing pricing teams
Structure roles, KPIs, and accountability models that embed financial rigour into day-to-day commercial decisions.
Assess systems, behaviours, and controls to expose hidden margin loss and deliver a clear, prioritised profit recovery roadmap.
Who I work with
Founders and Chief Executives
Chief Financial Officers
E-commerce and Digital Directors
Commercial and Pricing Leaders
My Projects
Allegro — Marketplace Pricing Transformation
Role: Pricing Manager
Client context: Largest marketplace in Central and Eastern Europe; multi-million product catalogue.
Client challenge / objective:Build structured pricing governance and margin management in a highly competitive online marketplace environment.
Scope of work: • Created a Price Management function • Developed pricing policy and decision frameworks • Implemented category-level margin management policy • Supported “Allegro Smart” – a program similar to Amazon Prime • Supported leadership in pricing governance • Created “Allegro Prices” – a leading price support program for merchants based on algorithmic price decreases to make products on Allegro platform more competitive
Tools / systems: Internal analytics and BI systems
Outcome/ measurable impact: Strengthened margin discipline and reduced reactive discounting across key categories.
Modivo / Eobuwie — E-Commerce Pricing Function Setup
Role: Head of Pricing / Pricing Lead
Client context: International fashion and footwear e-commerce group operating across multiple European markets.
Client challenge / objective: Establish structured pricing department and align pricing with rapid international growth.
Scope of work: • Created a Price Management function • Built pricing team and governance model • Designed product segmentation-based pricing logic • Implemented promotion optimisation framework • Improved portfolio margin transparency • Introduced automated price monitoring tools and dynamic pricing
Tools/ systems: Advanced pricing analytics, dynamic pricing and BI
Outcome/ measurable impact: Improved margin visibility and scalable pricing processes supporting international expansion.
G2A.com — Global Platform Pricing Optimisation
Role: Pricing Manager
Client context: Global digital entertainment marketplace operating in multiple currencies and regions.
Client challenge / objective: Improve pricing logic across a dynamic, multi-seller platform.
Scope of work: • Created a Price Management function • Designed marketplace pricing frameworks • Introduced data-driven pricing controls • Improved discount and campaign logic • Supported executive decision-making • Introduced automated price monitoring tools
Outcome/ measurable impact:Increased pricing transparency and enhanced contribution margin control.
Multiple B2B & B2C Clients — Pricing Strategy Advisory
Role: Pricing Consultant
Client context: 60+ companies across retail, e-commerce, services and B2B industries.
Client challenge / objective: Improve profitability and move from ad-hoc discounting to structured pricing strategy.
Scope of work: • Pricing diagnostics and maturity assessment •Strategy workshops with executive teams • Pricing policy design and implementation • Promotion profitability modelling
Outcome / measurable impact: Over PLN 20M in cumulative profit improvement through better pricing decisions.
One meeting to establish fit, confirm volumes, and agree wholesale pricing. No commitment required.
Ready to discuss partner terms?
For consulting firms, training providers, and PE funds.