Structuring E-Commerce Pricing to Prevent Margin Erosion

This is a part of GlobalU workshop series

Online Workshops

 

 

Full day Duration
100% Online delivery
Bartosz Talar and Tomasz Zagdan Expert
On Demand Dates

 

 

 

Objective

Enable your e-commerce team deliver sustainable growth.

Workshop Overview

This live online workshop is delivered by Bartosz Talar, Strategy, Revenue Growth, Pricing, Allegro.pl, PWC, Deloitte, Simon-Kucher, Universidade Nova de Lisboa. He helps your team turn pricing into a disciplined profit engine. In this workshop, we diagnose margin leakage, redesign discount rules, segment customers by willingness to pay, and model elasticity to support confident price moves. You leave with policies and a 90-day action plan secured.

Programme Structure

  • The role of pricing in e-commerce business strategy
  • Fundamentals of effective pricing in e-commerce
  • Different types of pricing strategies in e-commerce and how to appy them (e.g.: dynamic pricing)
  • How to set-up prices in multichannel environment (e.g.: ecommerce store, marketplace platforms, price comparison websites, brick and mortar stores)
  • Common pricing mistakes in e-commerce

Outcome:
Participants understand how to define their pricing strategy consciously instead of copying competitors.

  • Product segmentation (traffic generators, revenue generators, margin generators and special products)
  • How to create a rules-based pricing policy based on product segmentation
  • How to use dynamic pricing to automate price setting

Outcome :
Participants can create a coherent pricing structure instead of inconsistent product-level decisions.

  • Why most promotions destroy margin
  • 6 steps of effective promotion management in ecommerce
  • Promotion planning (why, what, when, how)
  • Promotion mechanisms and how to choose the right one (e.g.: TPR, bundles, BOGO and others)
  • Setting promotional prices (key guidelines)
  • Calculating real promotion profitability (ROI)

Outcome :
Participants can design promotions that increase contribution margin, not just revenue.

Key features

Business Outcomes

Implement structured pricing strategy to protect margins, align price architecture with commercial growth goals, segment products by rules, govern discounting and link promotions to measurable return.

Is this right for you?

Use this workshop when teams need structured pricing rules, margin protection, product segmentation logic and disciplined promotion decisions across channels, competitors and portfolio growth targets.

Workshop Impact

Teams design pricing strategies, manage channel pricing choices and run data-driven promotions that protect profitability, improve conversion and reduce reactive discounting across product portfolios.

One meeting to establish fit, confirm volumes, and agree wholesale pricing. No commitment required.

Ready to discuss partner terms?

For consulting firms, training providers, and PE funds.

Book a 20 minute introduction